- Leveraging the Power of Locals
- Backyard Marketing, Inc. is not about booking local meetings; we are all about leveraging the power and influence of association board members who live in your community to book regional, national and international association meetings.
Booking convention business is all about influencing the right people. And there is no individual more connected than a regional, national, or international association board member. They are in position to steer thousands of dollars of convention business where they want simply because of their leadership position and who they know.
Identifying board/committee members before they go off the board is often the hardest part of booking their convention. And that's where Backyard Marketing comes in. We can provide you with lists of current association board/committee members from your city and region (as well as other in-depth research) in a timely manner so you can follow-up and generate the leads and bookings.
Our goal is to forge lasting relationships through unsurpassed customer service. For our customers this means providing accurate and timely information that addresses their specific marketing goals.