HVAC marketing agency
Backyard Marketing is an HVAC marketing agency that builds and runs the full lead system for heating and cooling companies: Google Ads and Local Services Ads for emergency and replacement searches, local SEO and map-pack rankings across your service area, a website built to convert, and automated follow-up that answers every lead before a competitor does. We have driven 10,000+ leads for 130+ service businesses at an average 4× return on ad spend, with month-to-month agreements and full ownership of every account and lead.
Leads generated for service businesses across the US.
Average return on ad spend for clients we manage.
Typical cost-per-lead range our service business clients land in.
The problem
HVAC demand is spiky by nature. Triple-digit heat waves and hard freezes flood the phones, then shoulder season goes quiet. The companies that grow are the ones that capture emergency searches at full price in peak season and fill the gaps with maintenance, tune-up, and replacement work the rest of the year.
We build that balance: high-intent search campaigns for AC repair, furnace replacement, and install estimates; Local Services Ads with the Google Guaranteed badge; and local SEO that keeps you in the map pack across every town you serve.
Every lead is exclusive and tracked. You see call recordings, form fills, and cost per booked job, so you always know what your marketing is actually producing.
The system
Emergency repair, replacement, and install campaigns aimed at homeowners searching right now, not browsing.
Google Guaranteed placement at the very top of the results, pay per lead instead of per click.
Google Business Profile, reviews, and service-area pages so you rank in every town you cover.
Fast, proof-heavy pages built around calls and estimate requests, with financing and trust signals front and center.
Tune-up and maintenance offers that keep revenue steady between heat waves and cold snaps.
Instant text and email responses, reminders, and CRM pipelines so no service call goes cold.
Process
We map your service area, capacity, ticket sizes, and the jobs you want more of.
Full review of your site, ads, reviews, and search visibility, with a lead target attached.
Landing pages, creative, call tracking, and CRM automations get built out.
Ads go live to the right radius, services, and budget before peak season hits.
We cut wasted spend, scale what books jobs, and report on cost per lead.
Book a call
Twenty minutes, a free strategy session, and a custom growth plan for your trade. No long-term contracts.
FAQ
An HVAC marketing agency builds and runs the system that puts your heating and cooling company in front of homeowners searching for repair, replacement, and maintenance, then turns that attention into booked calls. That typically means Google Ads, Local Services Ads, local SEO, a converting website, and fast automated follow-up.
Management packages start at $1,750 per month, with ad spend paid separately to the platforms. Tiered plans run $1,750, $2,500, or $4,250 per month depending on how much of your marketing we handle.
Paid search and Local Services Ads typically produce leads within the first week of launch, which matters when a heat wave or cold snap hits. Local SEO compounds over three to six months and lowers your blended cost per lead.
Yes. Every lead is generated in your own ad and search accounts and goes only to you. We never resell or share a contact with a competitor in your market.
Yes. We run tune-up, maintenance-plan, and replacement-estimate campaigns in spring and fall so revenue stays steady when emergency calls slow down.
Yes. Website, ad accounts, CRM, and every lead record are yours, on a month-to-month agreement with no long-term contract.